Terms and Conditions

These terms govern your use of this website. They set out what this site is, what it is not, what you may do with the material on it, and where our responsibility ends. Reading them takes a few minutes and is worth doing before you act on anything published here, particularly the parts about commercial relationships and limitation of liability.

By browsing the site you accept these terms. If you do not accept them, the appropriate response is to stop using the site. We have written them in plain language rather than in the dense style that legal pages usually take, because terms nobody can read protect nobody.

What this site is

This is an independent editorial resource about advertising traffic, with a focus on Popunder Ads. We publish analysis of pricing mechanics, targeting capabilities, traffic quality controls and the policies that govern where formats can legally run.

We are not an advertising network. We do not sell traffic, do not host ad inventory, do not operate a demand-side or supply-side platform, and hold no position in any auction. We have no ability to credit your account, adjust your bid, approve your site for monetisation, release a payout or intervene in a dispute with a platform. If you have an account problem, the platform's support desk is the only route that can solve it, and our contact page explains what we can and cannot help with.

Nothing here is legal, financial or tax advice. Advertising law, consumer protection rules and platform policies differ by country and change without notice. Decisions about what you buy, what you run on your own property and how you account for it remain yours, and you should take professional advice where the stakes justify it.

Accuracy and the limits of it

We check figures against primary sources before publishing and record the date of that check on the page. Even so, three categories of information go stale faster than we can revise them: platform pricing, which moves by geography, device and hour; platform features, which ship and disappear between our checks; and third-party policies, which are amended by their owners on their own schedule.

Where a figure comes from a source we could not verify independently, we say so on the page rather than presenting it as established. Where sources disagree, we publish the disagreement instead of picking the convenient number. This is deliberate, and it means some pages tell you plainly that a fact is unconfirmed. Treat everything here as a starting point for your own checks, not as a substitute for them.

If you find something wrong, tell us. We correct errors of fact rather than quietly deleting them, and the editorial policy sets out how corrections are logged and dated.

Commercial relationships

Some outbound links on this site are commercial. If you follow one and open an account, we may receive a payment from the platform. That payment costs you nothing extra and does not change the terms you are offered.

Commercial arrangements never buy a favourable assessment. Drawbacks are published for platforms we have a commercial relationship with, and you will find them on our pages: manual optimisation with no automated bid engine, undisclosed revenue share, non-public site approval criteria. If a platform demanded that we remove a documented limitation as a condition of the relationship, the relationship would end rather than the sentence. Our approach to separating commercial and editorial decisions is described in the editorial policy.

Using the material on this site

The text, tables, layout, original graphics and the arrangement of the pages are protected by copyright and belong to us or to our contributors. You may read the pages, print them for your own use, and quote short passages with a visible link back to the page you took them from.

You may not republish substantial parts of a page, translate and republish it, feed it into a content pipeline that reproduces it elsewhere, or present our analysis as your own. Automated scraping for the purpose of republication is not permitted, and neither is bulk extraction that degrades the service for other readers. Licensing enquiries for anything beyond short quotation are welcome through the contact page.

Photographs of contributors are licensed to us for use on this site and may not be reused elsewhere. Third-party trade marks appearing on the site belong to their owners, and their appearance does not imply any endorsement of us by them, or of them by us beyond what a page explicitly says.

What you agree not to do

Do not attempt to gain access to any part of the site, server or database that is not published. Do not probe, scan or test the security of the infrastructure without our written permission, and do not attempt to interfere with availability for other readers through denial of service or any comparable method.

Do not use our published addresses to send unsolicited commercial offers, malware, or content that is unlawful in your jurisdiction or ours. Do not misrepresent yourself as connected with this site in dealings with third parties. We reserve the right to block access from addresses that do any of the above, without notice and without an obligation to explain the decision.

External links

We link outward often, to platform documentation, to regulator and standards-body publications, and to primary sources for the figures we cite. Those destinations are controlled by other people. Their content, availability, privacy practices and terms are entirely their responsibility, and a link is not an endorsement of everything on the destination or of the organisation behind it.

Once you leave this site, these terms stop applying and the destination's terms take over. That includes anything the destination sets on your device, which is why our cookie policy covers this site only.

Liability

The site is provided as it is. We give no warranty that it will be available without interruption, that it will be free of errors, or that it will be fit for any particular purpose you have in mind.

To the fullest extent the law allows, we are not liable for losses arising from your use of this site or from decisions you take on the basis of what you read here. That includes lost advertising spend, lost revenue, lost data, campaigns that underperform, accounts that are suspended by a third-party platform, and any indirect or consequential loss. Nothing in this section limits liability for death or personal injury caused by negligence, for fraud, or for anything else that cannot lawfully be excluded.

Where a platform's own policy prohibits a practice we describe, following our description does not create any obligation on us if your account is penalised. Platform policy is the platform's to enforce and yours to comply with.

Changes, governing law and contact

We may revise these terms. The date at the top of the page is the date of the last substantive revision, and the version published at the moment you use the site is the version that applies. Continued use after a revision counts as acceptance of it. Where a change materially reduces your rights, we flag it on the site rather than relying on you to notice the date.

If any provision here is found unenforceable, the rest continues to apply. Our failure to enforce a provision on one occasion is not a waiver of it on any other. These terms, and any dispute arising from them, are governed by the law of the jurisdiction in which the site operator is established.

Questions about anything on this page go to the contact page, and you may want to read the about page first for who we are and how the site is run.